Taking part in a trade fair

We will take part in a trade fair! It always starts with this sentence. But if you haven’t taken part in a trade fair yet, you have maybe a lot of questions to ask. Here are some of the main ones: Why are we doing it? Which trade fair to choose? How to do it as well as possible?

Gain from your attendance as much as possible

A trade fair is for all companies a good marketing tool for improving their business image, making new contracts and introducing new products or technologies or wider protfolio of services. All that complemented with personal contact and feedback from potential customer.

Trade fair Ten Commandments

1. First you need to carefully select a trade fair you think you should visit. Pick such events that are potentially beneficial for you and can help you raise awareness about your company which will help your business thrive.
2. If you want to get a good place for your stand at a trade fair, you should register there as one of the firsts. It is well known that the longer you display at a fair the more you can choose. At this point you need to decide whether you want to build your stand indoors or outdoors. If it is your first time at a fair or you only want to get a better location for your exhibit, contact us, we will be happy to help or advise you. Also it is always good to stay close to bigger successful companies as it can get you more prestige and chance to make new contracts.
3. Plan your exhibition thoroughly in advance, think about what exactly you want to display. It is very important in terms of size and general appearance of your exhibition. We will help you with the design your stand so it would always be ahead of your rival companies and always visitors-friendly – you need to avoid mistakes one can make that keep visitors from your stand.
4. Define the target group that you want to address. And choose a company you want to hire for the task. Concentrate on the company’s experience, references and of course quality of their work.
5. >After a selection of particular trade fair and reservation of exhibition space, both architectonic and graphic design of the stand and project documentation follows.
6. Don’t be afraid to implement fresh new ideas – it is original and visitors always appreciate it more than boring conventional dullness.
7. If you choose our company to help you with your exposition, you will not have to care about neither manufacturing nor building of the stand. It does not matter whether you want to exhibit in Prague or Germany, China or somewhere else in the world. The only thing you need to do is order your project and approve its graphic design.
8. We recommend to arrange an additional programme too – press conference, discussion, lecture, dinner for partners or seminar. You will most likely get a positive feedback about that.
9. Decide beforehand whether you want to keep the stand and use it next time. In that case we can store it for you until the next event.
10. Don’t forget to keep and save all the new contacts and notes from meetings right after the fair. You should evaluate the whole event - it will help you plan the next one.